Starting with version 9.1.1, IBM Marketing Platform supports federated authentication, which can be configured for single sign-on with external entities such as Google, Salesforce, Amazon, or the customer's in-house authenticators.
After integration, IBM Marketing Platform allows users who are authenticated externally to seamlessly access all Omni Channel Marketing products such as IBM Campaign, IBM Interact, and IBM Marketing Operations.
A federation consists of an Identity Provider (IdP) server and service providers (SPs), as illustrated below.
You might have read the announcement that HCL is in a definitive agreement to acquire select IBM software products including Marketing Software. The announcement can be found here. The transaction was announced on December 6, 2018 and is expected to close mid-2019 subject to regulatory review.
Interact memory usage and possible remedies to out of memory situations.
Today, I am writing about how different binary collations between databases affects Campaign sorting and result in error.
Campaign uses binary sort collation but this is not enough. I encountered a case where two databases (Oracle and Netezza) are using binary sort collation but still it results in incorrect sort order. In the case, input is taken from 1 database and this was made output to another database.
This is Swati Rajput. I am getting started with my first blog today in which I am writing about various sort orders that a database has and what sort orders are specifically needed by Campaign.
Database marketers often want to test their Interactive channel(s) whether they have enough offer coverage for each group of their customer base or for certain groups of segments.
Planning for a campaign is much easier with Marketing Suite products which are designed to cater to every marketing objective or activity. Marketing Effectiveness helps in reducing the time and budget for any Campaign. The below article will help to understand the steps involved in getting started with effective marketing management. The Marketer can refer to below areas for marketing planning:
This blog will take you through the Outbound Triggers – triggers that are sent from Campaign to other applications.
This blog will take you through the Inbound Triggers – triggers sent from other applications to Campaign.
Inbound triggers are triggers sent from other applications to Campaign. The other applications send information to the unica_actrg executable that resides in the bin directory (<CAMPAIGN_HOME>/bin). The application calls unica_actrg and passes parameters:
As we all know Interact is used for delivering optimal, personalized messages in real-time across marketing channels. Interact communicates with the customer-facing touch point using the runtime servers.
You can learn more about Interact architecture here.