Campaign is the most used tool and backbone of your marketing ecosystem. Here are best practice recommended for Campaign users after years of working with this engine. Incorporate the 4 principles of Best Practices into your group Reuse, Organize, Automate and Share.
Before the WHAT’S NEW IN MARKETING SOFTWARE V11 webinar I wanted to give you heads up for what’s coming in this release. V11 has been a very exciting release for IBM Marketing Software (IMS), this is the first release delivered by HCL Products and Platforms. This will be officially announced on 31st of May, however, GDPR toolkits are already available for existing customers. We are adding more support to the platforms with GSKIT, Sun JDK 1.8, Oracle 12.2 database client, Adobe Acrobat DC in Marketing Operations and Cognos v11.
Campaign Offer APIs
In the upcoming Campaign version, a new powerful feature has been added: the ability to perform common tasks through REST APIs!
Let’s explain first what the RESTful approach is that we have used to create this new functionality.
Version 11.0 of the IBM Marketing Software (formerly Unica) is being released in June. Join us to hear about the changes we are making as part of HCL.
WebSphere applications server redirects to an internal port when using a load balancer or proxy server’s friendly URL when using Interact Runtime administration page test client
The port number on which the WebSphere application server is listening is added to a request from Interact runtime admin page test client. This causes the requests from the test client to fail. The default port number for WebSphere running Interact v10 runtime for http is 9080, for https is 9443. The addition of port 9080 /9443 to a friendly load balancer URL on port 80 causes problems for load balancers as it tries to redirect the request to the Interact application on a non-existing port for the friendly Interact URL.
We understand the critical role that IBM Marketing Software (formerly Unica) plays in your organization and we have exciting plans to revitalize future development and extend functionality through increased product investment.
The realm of Marketing is all around us. Everywhere we go messages from vendors and suppliers encourage us to spend more, try new products, improve our customer experience.
The days when marketing was limited to the mail you received from people you have transacted with are over. Nowadays the all-pervasive reach of the digital channels has taken over and we live in an always-on society.
Today’s consumer is accustomed to driving the conversation with brands they’re interested in, rather than passively waiting for a brand to offer something relevant or useful to them. And with all of the information consumers provide to brands these days, the expectation is that brands will USE that information to make messages more relevant. Enter inbound, real time messaging.
Log files are useful for troubleshooting and performance improvements within Campaign. Once we had a slow running flowchart at a client, and by reviewing the log file we identified that the actual issue was caused by the network traffic to the database. This helped us to fix the issue and optimize the performance of the flowchart.
Hello, let me introduce myself…
My name is Bryce Connors and I joined a small software company named Unica Corporation on April 3, 2000. I have been a part of “Unica” since that date. When Unica was acquired by IBM in 2010, I became an IBMer and the Unica products became known as IBM Marketing Software. On September 1, 2017, I joined HCL as part of the HCL/IBM Partnership for the IBM Marketing Software offerings – including the Campaign, Interact, Contact Optimization and Marketing Operations modules. For the past 18 years I have been involved in services delivery for the Marketing Software Suite (formally, known as Unica). I’ve been so involved at and with Unica, that one of my Unica colleagues nicknamed me the “Mayor of Unica”.