Database marketers often want to test their Interactive channel(s) whether they have enough offer coverage for each group of their customer base or for certain groups of segments.
NEW FEATURE IN INTERACT
In addition to the Simple and Advanced Scenario simulator features which had already been introduced, a new and very useful simulation capability has been made available in Interact version 11.0.
The ‘Simulator Coverage Analysis scenario’ functionality allows marketeers to create reusable scenarios in order to test whether their offers, events, segmentation, strategy and suppression rules will work as expected.
The simulator functionality is accessible in the Design Time environment (this is the same environment marketers use for Campaign) and can be found in the Interactive Channel’s Simulator tab.
A set of commonly used API methods (startSession(), getOffers() and endSession() is used to build your reusable simulation scenario. Users can define against which Audience ids the coverage analysis scenario will run (All or a custom defined selection of audience ids using filter criteria in the profile data)
The scenario can be run against All of a selection of Zones.
The user can choose whether to take Event pattern existing states and Offer suppression rules into account when running the scenario.
In order to create a new coverage scenario open the Scenario tab in the Marketing Suite Interactive channel definition screen.
You can select All or a selection of Zones:
You can use all Audience ids or apply a filter condition:
The scenario editor also allows you to add additional columns from the profile data to capture during the scenario run:
Indicate whether to apply existing event pattern state and offer suppression rules:
Note that depending on the size of the profile data table (and the complexity of your segmentation and strategies) this may take a few minutes or more.
The aggregated run results are shown in the ‘Simulation results’ tab:
(Note that in this example only a few customers appear to be eligible for your offers so in this case you might want to inspect your Marketing Suite Interactive Flowchart definition and/or change your Strategy to include more customers)
Interact will maintain a history of all the previously run scenarios where you can view the run history of previous simulation scenarios. You can choose to delete history records if required.
An overview of the history of individual scenario runs can be found in the ‘Run history’ tab:
In order to inspect individual Audience ids that were assigned one or more offers you can click ‘Export to CSV’ and open the resulting file using Excel for example.
Note that the individual records can also be found in the following database tables:
UACI_SimResults_<scenarioID> and UACI_SimResults_< ScenarioID >_Attributes
These tables will automatically be created after running the scenario in the System tables schema of the Interact Design environment:
Note this table could be mapped in for further processing in Campaign for example.
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Senior Solutions Architect
HCL Products and Platforms