The realm of Marketing is all around us. Everywhere we go messages from vendors and suppliers encourage us to spend more, try new products, improve our customer experience.
The days when marketing was limited to the mail you received from people you have transacted with are over. Nowadays the all-pervasive reach of the digital channels has taken over and we live in an always-on society.
Today’s consumer is accustomed to driving the conversation with brands they’re interested in, rather than passively waiting for a brand to offer something relevant or useful to them. And with all of the information consumers provide to brands these days, the expectation is that brands will USE that information to make messages more relevant. Enter inbound, real time messaging.
Log files are useful for troubleshooting and performance improvements within Campaign. Once we had a slow running flowchart at a client, and by reviewing the log file we identified that the actual issue was caused by the network traffic to the database. This helped us to fix the issue and optimize the performance of the flowchart.
Hello, let me introduce myself…
My name is Bryce Connors and I joined a small software company named Unica Corporation on April 3, 2000. I have been a part of “Unica” since that date. When Unica was acquired by IBM in 2010, I became an IBMer and the Unica products became known as IBM Marketing Software. On September 1, 2017, I joined HCL as part of the HCL/IBM Partnership for the IBM Marketing Software offerings – including the Campaign, Interact, Contact Optimization and Marketing Operations modules. For the past 18 years I have been involved in services delivery for the Marketing Software Suite (formally, known as Unica). I’ve been so involved at and with Unica, that one of my Unica colleagues nicknamed me the “Mayor of Unica”.
I am so passionate about Marketing and the Marketing Suite (formerly known as Unica), which has been my life for too many years to count. I started out as a customer working with the users to deliver first class campaigns. Then, I was so convinced of the benefits the software could deliver, I joined Unica to be a Professional Services consultant and help many, many customers understand how to get the greatest value out of the software to ensure they could become a top-grade marketing team. Then, wanting to help shape the future of the software I had been working with for so long, I joined the Product Management team to help be your advocate within the product team and help to deliver exciting new capabilities and solutions. It is with so much excitement and anticipation of the things to come that I want to say: